Building Your Brand
Brand-Building is a 3-Step Process.
Nike, Microsoft, Starbucks, Coca-Cola...each is a brand name that carries with it expectations. Each name prompts a collection of thoughts and ideas anchored by the relationship you have established with each company. That relationship is the essence of the branding process. BrandVision's brand-building process has three steps:
BRANDFOCUS... BRANDTRAINING and BRANDPLAN.
During this initial phase, BrandVision conducts interactive exercises with senior management, employees and customers. This research is done to learn more about the corporate culture and spirit of the company in order to identify areas where a brand can be successfully built.
We conduct Focus Groups and Personal Interviews with customers and staff. Often the best way to identify a brand-building opportunity is to seek out what the company currently stands for in the minds of customers and employees. After all, relaying the positive attributes offered by your company is the best way to build a permanent image of the future.
Advertising earned a negative reputation when claims made, too often did not match the customer's experiences. Step two in the Brand-building process serves to circumvent that. After all, Brands are built from the inside...out! It all starts with your Brand Ambassadors, your employees. BrandVision conducts a brand-training program that helps employees focus on what your brand means and provides a guideline for their behavior in living the brand identity. This serves to strengthen the customer’s experience with the company
and helps build the brand more quickly.
Getting your employees to embody what you are striving to “stand for”
will be a formula for success for years to come!
Finally, BrandVision develops the plan and puts it into action. BrandVision will design, plan and place the advertising... taking the burden of dealing with the advertising efforts off your shoulders. In addition, BrandVision will manage the necessary marketing communications efforts...from printing and media releases to newsletters and brochures. Plus, BrandVision monitors
the results to ensure continued profitability.
That is the 3-Step Process you will experience. For us, it's a little more complicated. Here is the model we use in...Building Your Brand Identity.
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