Set Your Sights--Article Archives: If you’re looking for insight into the world of branding, marketing and advertising, Set Your Sights is here to help. With more than 100 articles published through BrandVision Marketing’s Set Your Sights column, you’ve come to the right place.  Whether you have a strong interest in marketing your business; or, maybe you’re working on a big paper for Marketing 101 (...or 404), just start your search below.  Scott Trueblood Scott Trueblood began his career in marketing during his college years, working with the advertising for a retail store. After graduating from the University of Tennessee, he began selling radio advertising for WIVK- AM. In 1998, he started BrandVision and the rest is history... Made with Xara