Set Your Sights!

 

 

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Set Your Sights

Archived Articles

Scott Trueblood has also been published in various business and consumer publications. For a hard copy of past articles, please call (865) 531-5874 or e-mail Scott at STrueblood@brandvisionmarketing.com.

 

 

  2007 2008 2009  
January Lilly and the Wacky Chicken Loyalty: Toe the Line... Know Thyself (Part I)  
February Bowling for Brand Equity Promotions and Branding Know Thyself (Part II)  
March Where did you hear about us? Differentiation and Brand Evolution Know Thyself (Part III)  
April There Should be No Mystery COLOR, Consistency & Branding Know Thyself (Part IV)  
May The Tortoise & the Hare: MSS Frightening, isn't it? Step II: The Whack! (Part I)  
June Let's Change it! Relationship:Overused,but underdone Step II: The Whack! (Part II)  
July When Every Company is a Mercedes One interaction at a time.    
August Continuity Breaks through Barriers Managing Conflict Means Managing...    
September Building Continuity Expedites Creating Relevance Means Creating...    
October Preparation A Branding Gone Local    
November The Ebb & Flow of Brand Equity Ouch...That Burns!    
December What do we expect? Ouch...That Burns (Part II)    
         

Copyright. Images and content are property of BrandVision Marketing and its licenser. 2005-2009. All Rights Reserved.

Articles from 2005 and 2006 are available upon request. If you would like to view any of those articles, just e-mail us at: info@brandvisionmarketing.com .

 

Give the title of the article and your purpose for the request.

 

                         2005 Articles

April: Visual Icons and Branding...the use of visual icons as a branding strategy

May: My First Rollercoaster Ride...Steadfast consistency is vital to every branding project.

June: Star Wars: The Brand Retires as a Legend...A look at the Star Wars brand and it's development over the years.

July: How Advertising Got a Bad Name...A brand focus helps eliminate the negative reputation amassed by the advertising industry over the years.

August: It's Gonna Cost You...unless it's gonna cost me!...Service the customer and keep the customer.

September: Listen to Your Brand...Brand Personality is important to the branding process.

October: Brands-The Company You Keep...The self-expressive benefits of a brand are a key component of the branding process.

November: My Football Crew...The development of a brand's personality.

December: 'Tis the Season...An excuse for compassion.

 

2006 Articles

January: He Made It!...the What's, Why's and How's of Goal Setting.

February: Perception is not Reality...reality is reality...branding involves creating a perception that matches it's reality.

March: Your Brand Identity is up to you...building your brand begins in the mirror.

April: Uncovering Your Brand Identity...using BrandFocus to uncover a profitable direction.

May: It All Really Begins here!...Employees play a vital role in developing a brand identity.

June: Money for Nothin'...Customer Service begins with a focus on caring for the customer and not exploiting him/her.

July: Bringin' it  all Together!...Focus and Teamwork serve to build a solid platform for branding.

August: To Endorse or Not to Endorse...the ins and outs of celebrity endorsements

September: Sex Sells?!?...Does sex sell in the realm of advertising?

October: This is the Last Time that I'm Going to Tell You!...Sincerity is key in building a brand identity.

November: Do You Make the Connection?...Connecting to your customer base is key in building relationships that build brand identity.

December: But We had a Deal!...The season of compassion.