Set Your Sights!

 

 

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Set Your Sights

Archived Articles

Scott Trueblood has also been published in various business and consumer publications. For a hard copy of past articles, please call (865) 531-5874 or e-mail Scott at STrueblood@brandvisionmarketing.com.

 

 

  2006 2007 2008  
January He Made It! Lilly and the Wacky Chicken Loyalty: Toe the Line...  
February Perception is not Reality…Reality is Reality Bowling for Brand Equity Promotions and Branding  
March Your Brand Identity is Up to You! Where did you hear about us? Differentiation and Brand Evolution  
April Uncovering Your Brand Identity There Should be No Mystery COLOR, Consistency & Branding  
May It All Really Begins Here! The Tortoise & the Hare: MSS Frightening, isn't it?  
June Money for Nothin' Let's Change it!    
July Bringin' It All Together When Every Company is a Mercedes    
August To Endorse or Not to Endorse Continuity Breaks through Barriers    
September Sex Sells? Building Continuity Expedites    
October This is the Last Time I'm Gonna Tell You! Preparation A    
November Do You Make the Connection? The Ebb & Flow of Brand Equity    
December But We Had a Deal! What do we expect?    
         

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2005 articles are now archived and available only upon request. If you would like to view any of the articles listed below from 2005, just e-mail us at: info@brandvisionmarketing.com .

 

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                          2005 Articles

April: Visual Icons and Branding...the use of visual icons as a branding strategy

 

May: My First Rollercoaster Ride...Steadfast consistency is vital to every branding project.

 

June: Star Wars: The Brand Retires as a Legend...A look at the Star Wars brand and it's development over the years.

 

July: How Advertising Got a Bad Name...A brand focus helps eliminate the negative reputation amassed by the advertising industry over the years.

 

August: It's Gonna Cost You...unless it's gonna cost me!...Service the customer and keep the customer.

 

September: Listen to Your Brand...Brand Personality is important to the branding process.

 

October: Brands-The Company You Keep...The self-expressive benefits of a brand are a key component of the branding process.

 

November: My Football Crew...The development of a brand's personality.

 

December: 'Tis the Season...An excuse for compassion.