Five Rules for a Profitable Marketing Program…
Rule # 1: Create a Clear Call to Action
Within the Kennedy system, this claim rings clear: Branding is a waste of money. What his system doesn’t really make clear is that you are always in the process of building your brand…of creating that relationship between your company and the customer. Your brand is built touchpoint to touchpoint…within every marketing communication piece. Your advertising, meanwhile…should be geared to sell within that brand relationship. That means a strong call to action that greets every customer with a clear offer that helps them in a culturally relevant way. (i.e. pictures of your kid’s beautiful smiles that create lasting memories to be shared with grandparents, etc.…regenerative medicine to tackle on-going arthritis pain and help you get back to life…a preventative wellness plan that creates peace of mind and flat-out boosts energy, making you feel good day-in-day-out, etc.) So, while your advertising is, indeed and always, building your brand identity…it is, first and foremost, selling and connecting with consumers in a truly mutually beneficial and profitable way.Rule #2…
Produce Compelling Copy that Addresses a Desire—Copy matters. Strong copy will connect with the prospect or patient in an emotionally striking way. Emotion always outsells other approaches. Simple fact: People act based on emotional responses. They spend based on emotional responses.
Rule #3…
Create a Deadline—There must be a reason to act promptly or timely, if not immediately. Remember, there are always three responses to your marketing messages: Yes, No, or Maybe. Get a “Yes” and you get a win. Get a “No”…move on. Get a “Maybe” and you have a potential future win just waiting in the wings. Remember, people hate to be sold, but they love to buy.
Rule #4…
Create a System—Create a marketing system that is complete with Tracking, Follow-up & Measurement. Establish your ‘buckets’ with tracking and follow-up systems in place to ensure that you maximize ROI. Each reply bares relevance but make sure that each campaign is geared toward moving patients (and prospective patients) toward a mutually beneficial relationship.
Rule #5
Only Results Matter—It’s simple. Dollars spent vs. Revenue Generated…it is the only relevant metric. Leads generated. What leads were built up and ‘bucketed’ for future communication? Those are factors as well, but the main metric, of course, is going to be $-spent vs. $-generated.
Like the Rules in a PDF?
No problem! Download the PDF through the button below.
BrandVIsion Marketing
8913 Town and Country Circle #1077
Knoxville, TN 37923
e: info@brandvisionmarketing.com
p: 865.531.5874
Your Practice’s Rules of Thumb
Chiropractors and Dentists go through challenging training in
preparation to help and heal their patients. However, nothing
really prepares them for the challenges of Marketing their
practice. Here…specifically for those in the Dental Care and
Chiropractic industries…are Five Rules for a Profitable Marketing
Program. Available in a PDF form at your request.
5 Rules for a Profitable
Marketing Program
Marketing Guru Dan Kennedy touts an adherence to a very specific marketing program, which he refers to as Magnetic Marketing, as a direct pathway to success. Many in the healthcare profession, such as dentists and chiropractors attempt to follow this program to gain new patients, as well as strategies for retaining existing ones and gaining referrals. Maybe you have already ‘bought’ into this philosophy. Maybe not. But...if you have: Are you living the program? It’s challenging to develop and implement a program that is systematic and works like clockwork. Monitoring that system and it’s progress...making tweaks as needed while maintaining valuable content, etc. It is all very challenging. Since 1993, BrandVision has followed a very similar path to creating profitable marketing programs for it’s clients. Here, we outline our own 5 RULES FOR A PROFITABLE MARKETING PROGRAM. Request a PDF of these rules with a special offer for you. Just click the Contact Us button below and ask! .
© All Rights Reserved. BrandVision Marketing. 2024. Powered and Hosted by BrandVision Marketing.
(Top) BrandTraining educates employees on how to live the brand that
embodies your company. After all, every interaction is an opportunity
to enhance the brand. (LEFT) The BrandPlan incorporates a variety
of marketing communication strategies all pointing to accomplishing
your goals. BrandFocus helps identify a profitalbe direction
for your brand to develop. BrandVision Marketing has been providing
solutions and results for businesses for nearly 30 years.
Have a question? Contact us today!
865.531.5874
As a full-service agency whose focus on accomplishing your goals,
we bring a variety of strategic components to the table.
Request the PDF for the complete breakdown on the 5 Rules for a Profitable Marketing Program.
Five Rules for a
Profitable
Marketing
Program…
Rule # 1: Create a Clear Call to
Action
Within the Kennedy system, this claim rings clear: Branding is a waste of money. What his system doesn’t really make clear is that you are always in the process of building your brand…of creating that relationship between your company and the customer. Your brand is built touchpoint to touchpoint…within every marketing communication piece. Your advertising, meanwhile…should be geared to sell within that brand relationship. That means a strong call to action that greets every customer with a clear offer that helps them in a culturally relevant way. (i.e. pictures of your kid’s beautiful smiles that create lasting memories to be shared with grandparents, etc.…regenerative medicine to tackle on-going arthritis pain and help you get back to life…a preventative wellness plan that creates peace of mind and flat-out boosts energy, making you feel good day-in-day-out, etc.) So, while your advertising is, indeed and always, building your brand identity…it is, first and foremost, selling and connecting with consumers in a truly mutually beneficial and profitable way.Rule #2…
Produce Compelling Copy that Addresses a Desire—Copy matters. Strong copy will connect with the prospect or patient in an emotionally striking way. Emotion always outsells other approaches. Simple fact: People act based on emotional responses. They spend based on emotional responses.
Rule #3…
Create a Deadline—There must be a reason to act promptly or timely, if not immediately. Remember, there are always three responses to your marketing messages: Yes, No, or Maybe. Get a “Yes” and you get a win. Get a “No”…move on. Get a “Maybe” and you have a potential future win just waiting in the wings. Remember, people hate to be sold, but they love to buy.
Rule #4…
Create a System—Create a marketing system that is complete with Tracking, Follow-up & Measurement. Establish your ‘buckets’ with tracking and follow- up systems in place to ensure that you maximize ROI. Each reply bares relevance but make sure that each campaign is geared toward moving patients (and prospective patients) toward a mutually beneficial relationship.
Rule #5
Only Results Matter—It’s simple. Dollars spent vs. Revenue Generated…it is the only relevant metric. Leads generated. What leads were built up and ‘bucketed’ for future communication? Those are factors as well, but the main metric, of course, is going to be $-spent vs. $- generated.
Like the Rules in a
PDF?
No problem! Download the PDF through the
button below.
BrandVIsion Marketing
8913 Town and Country Circle #1077
Knoxville, TN 37923
e: info@brandvisionmarketing.com
p: 865.531.5874
Your Practice’s
Rules of Thumb
Chiropractors and Dentists go
through challenging training in
preparation to help and heal their
patients. However, nothing really
prepares them for the challenges of
Marketing their practice.
Here…specifically for those in the
Dental Care and Chiropractic
industries…are Five Rules for a
Profitable Marketing Program.
Available in a PDF form at your
request.
5 Rules for a
Profitable
Marketing
Program
Marketing Guru Dan Kennedy touts an adherence to a very specific marketing program, which he refers to as Magnetic Marketing, as a direct pathway to success. Many in the healthcare profession, such as dentists and chiropractors attempt to follow this program to gain new patients, as well as strategies for retaining existing ones and gaining referrals. Maybe you have already ‘bought’ into this philosophy. Maybe not. But...if you have: Are you living the program? It’s challenging to develop and implement a program that is systematic and works like clockwork. Monitoring that system and it’s progress...making tweaks as needed while maintaining valuable content, etc. It is all very challenging. Since 1993, BrandVision has followed a very similar path to creating profitable marketing programs for it’s clients. Here, we outline our own 5 RULES FOR A PROFITABLE MARKETING PROGRAM. Request a PDF of these rules with a special offer for you. Just click the Contact Us button below and ask! .
© All Rights Reserved. BrandVision Marketing. 2024. Powered and Hosted by BrandVision Marketing.
865.531.5874
(TOP) BrandTraining educates employees on how to live the brand that
embodies your company. After all, every interaction is an opportunity
to enhance the brand. (BOTTOM) The BrandPlan incorporates a variety
of marketing communication strategies all pointing to accomplishing
your goals. BrandFocus helps identify a profitalbe direction
for your brand to develop. BrandVision Marketing has been providing
solutions and results for businesses for nearly 30 years.
As a full-service agency whose focus
on accomplishing your goals,
we bring a variety of
strategic components to the table.
